SportyBet has announced an official multi-year sponsorship and partnership with Real Madrid Football Club.


SportyBet is a brand of Sporty Group, a global sports entertainment and technology company, and it is a pan-African market-leader with licensed operations throughout Africa including Nigeria, Ghana, Kenya, Zambia, Tanzania, and Uganda.


SportyBet is widely recognized as the most innovative platform, delivering a world-class mobile user experience with carefully considered product design, a focus on speed and performance and its native Android and iOS applications.


This marks Real Madrid’s first official partnership in Africa and Sporty Group is delighted to bring a globally recognized franchise to the continent.


Source: The Guardian